California tobacco control branch

Social Norm Change​

The Impact of social norm change strategies on smokers' quitting behaviors 2010 (PDF)
Theis paper discusses the social norm change paradigm and how it represents CTCP's priorities to change smoking behavior.
 
A Model for Change: The California Experience in Tobacco Control 1998 (PDF)
This overview document covers: the California social norm change approach to tobacco control; CTCP program priority areas; California statewide program infrastructure; FAQs; conclusions; and further readings.                                            ​
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