Facts Fight Fentanyl Campaign

Background

The California Department of Public Health has launched a statewide public education campaign called Facts Fight Fentanyl (Campaign). The Campaign is tailored to 16–39-year-olds and aims to raise awareness of the prevalence and dangers of fentanyl and inform of naloxone, a life-saving overdose reversal medication. To reach California's diverse population, the Campaign includes ads in English, Spanish, Chinese, and Korean. Media placement includes, but is not limited to:

Digital video, audio, and displays
Out-of-home
Paid search
Social media
Streaming TV and cinemas

The Campaign includes an accompanying website: FactsFightFentanyl.org. The website provides more information on fentanyl, where to get naloxone and how to use it, and how to recognize and stop an overdose.

The campaign launched on August 29, 2024 (in tandem with National Overdose Awareness Day on August 31) and will run through June 2025.

Social Media Toolkit - English

Use the following images and suggested messaging on social media to raise awareness about fentanyl.

CDPH Material Co-brand Disclaimer: Local health jurisdictions (LHJs) and community-based organizations (CBOs) may co-brand materials created by CDPH by adding their agency logo next to or near the CDPH logo. Agency logos should be about the same size as the CDPH logo. Be sure there is ample space between the two logos. Materials may not be altered or edited in any other way, including removal or adjustment of the CDPH logo.

	Suggested caption: Fentanyl is up to 50x more potent than heroin and 100x more potent than morphine. An amount of fentanyl as small as a few grains of salt can be deadly. For more information about fentanyl, visit FactsFightFentanyl.org.
	Suggested caption: Fentanyl can be present in any drug that is not prescribed by a clinician and dispensed by a pharmacist. If fentanyl is present in a drug – you cannot see it, smell it, or taste it. For more information about fentanyl, visit FactsFightFentanyl.org.
	Suggested caption: In almost 40% of overdose deaths, a bystander was present. Naloxone is an easy-to-use nasal spray that’s small enough to carry in your bag or your pocket. Keep it handy: you could save a life by reversing someone’s fentanyl overdose. Learn how to use naloxone and reverse opioid overdoses at FactsFightFentanyl.org.

	Suggested caption: Fentanyl is sneaky. Deadly doses have been found in “party drugs” like MDMA and cocaine, as well as fake prescription pills. For more information about fentanyl, visit FactsFightFentanyl.org.
	Suggested caption: Overdose reversals are in stock. Buy it at a pharmacy online/IRL or grab naloxone for free at a local community-based org. Find naloxone in your area at FactsFightFentanyl.org.


Suggested caption: In almost 40% of overdose deaths, a bystander was present. Naloxone is an easy-to-use nasal spray that’s small enough to carry in your bag or your pocket. Keep it handy: you could save a life by reversing someone’s fentanyl overdose. Learn how to use naloxone and reverse opioid overdoses at FactsFightFentanyl.org.

Media Spots

All Campaign videos are available here: Facts Fight Fentanyl - video playlist

Sample Audio: DJ Audio (:30 16x9)

Sample Out-of-Home Ads

Facts Fight Fentanyl campaign ad in Chinese

Facts Fight Fentanyl campaign ad in Korean

Facts Fight Fentanyl campaign ad in Spanish

For questions, please contact us at sapbcomms@cdph.ca.gov.

Social Media Toolkit - Spanish

Use the following images and suggested messaging on social media to raise awareness about fentanyl.

CDPH Material Co-brand Disclaimer: Local health jurisdictions (LHJs) and community-based organizations (CBOs) may co-brand materials created by CDPH by adding their agency logo next to or near the CDPH logo. Agency logos should be about the same size as the CDPH logo. Be sure there is ample space between the two logos. Materials may not be altered or edited in any other way, including removal or adjustment of the CDPH logo.

	Suggested caption: Fentanilo es un opioide que a menudo se mezcla con otras sustancias, como metanfetaminas, cocaína, MDMA y pastillas falsas que parecen medicamentos como Adderall, Xanax y OxyContin, entre otros. Muchas personas están muriendo por sobredosis de fentanilo sin saber que estaba presente en las drogas que consumieron. Encuentra recursos. Toda la información que necesitas está disponible en la página web Datos Contra el Fentanilo (www.datoscontraelfentanilo.org).
	Suggested caption: La naloxona es un aerosol nasal fácil de usar que puede salvar una vida. Es una herramienta accesible que cualquiera puede tener a mano y usar en emergencias. La naloxona está disponible sin receta en farmacias y de forma gratuita a través de muchas organizaciones comunitarias locales. Encuentra recursos. Toda la información que necesitas está disponible en la página web Datos Contra el Fentanilo (www.datoscontraelfentanilo.org).
	Suggested caption: En casi el 40% de las muertes por sobredosis, estuvo alguien más presente. La naloxona es un aerosol nasal fácil de usar que puede salvar una vida. Es una herramienta accesible que cualquiera puede tener a mano y usar en emergencias. Encuentra recursos. Toda la información que necesitas está disponible en la página web Datos Contra el Fentanilo (www.datoscontraelfentanilo.org).


Suggested caption: La naloxona es un aerosol nasal fácil de usar que puede salvar una vida. Es una herramienta accesible que cualquiera puede tener a mano y usar en emergencias. La naloxona está disponible sin receta en farmacias y de forma gratuita a través de muchas organizaciones comunitarias locales. Encuentra recursos. Toda la información que necesitas está disponible en la página web Datos Contra el Fentanilo (www.datoscontraelfentanilo.org).

Social Media Toolkit - Chinese (Simplified)

Use the following images and suggested messaging on social media to raise awareness about fentanyl.

CDPH Material Co-brand Disclaimer: Local health jurisdictions (LHJs) and community-based organizations (CBOs) may co-brand materials created by CDPH by adding their agency logo next to or near the CDPH logo. Agency logos should be about the same size as the CDPH logo. Be sure there is ample space between the two logos. Materials may not be altered or edited in any other way, including removal or adjustment of the CDPH logo.

	Suggested caption: 仅仅摄入如同几颗盐巴份量般那么一点点的芬太尼(fentanyl)，都可能致命。点击FactsFightFentanyl.org/Chinese了解详情。
	Suggested caption: 许多仿冒的处方药中含有致命的芬太尼剂量，而且看起来和真药一模一样。千万只能相信来自药剂师或医生给的药。点击FactsFightFentanyl.org/Chinese了解详情。
	Suggested caption: 芬太尼可能藏在任何毒品或仿冒的处方药中。为保持安全，你需要知悉详情。点击FactsFightFentanyl.org/Chinese了解详情。

Suggested caption:

芬太尼Fentanyl过量可使用简便的纳洛酮Naloxone鼻喷剂来逆转危机。

携带纳洛酮(naloxone)不代表你会吸食毒品，卻代表你可以拯救生命。随时知悉实情，以保护自己和身边的人。

点击 FactsFightFentanyl.org/Chinese了解详情。

Suggested caption:

芬太尼Fentanyl过量可使用简便的纳洛酮Naloxone鼻喷剂来逆转危机。

携带纳洛酮(naloxone)不代表你会吸食毒品，卻代表你可以拯救生命。随时知悉实情，以保护自己和身边的人。

点击 FactsFightFentanyl.org/Chinese了解详情。

Social Media Toolkit - Korean

Use the following images and suggested messaging on social media to raise awareness about fentanyl.

CDPH Material Co-brand Disclaimer: Local health jurisdictions (LHJs) and community-based organizations (CBOs) may co-brand materials created by CDPH by adding their agency logo next to or near the CDPH logo. Agency logos should be about the same size as the CDPH logo. Be sure there is ample space between the two logos. Materials may not be altered or edited in any other way, including removal or adjustment of the CDPH logo.

	Suggested caption: 소금 몇 알 만큼의 펜타일도 치명적일 수 있습니다. 자세한 내용은 FactsFightFentanyl.org/Korean에서 확인하세요.
	Suggested caption: 많은 가짜 처방약에는 펜타닐이 들어 있을 수 있습니다. 약사나 의사에게 받은 약만 믿으세요. 자세한 내용은 FactsFightFentanyl.org/Korean에서 확인하세요.
	Suggested caption: 펜타닐 과다복용은 간편한 비강 스프레이인 날록손으로 되돌릴 수 있습니다. 날록손을 소지한다는 것은 마약을 한다는 뜻이 아닙니다. 생명을 구할 수 있다는 뜻입니다. 자신과 주변 사람들을 보호하기 위해 사실을 확인하세요. 자세한 내용은 FactsFightFentanyl.org/Korean에서 확인하세요.