Valley fever
About this Toolkit
This toolkit was developed for local health departments and other local health partners in California to use in their planning and outreach efforts to raise awareness about Valley fever. Digital resources in this toolkit can be downloaded and shared with community-based organizations, other local partners, and members of the public.
CDPH Material Co-brand Disclaimer
Local health jurisdictions (LHJs) and community-based organizations (CBOs) may co-brand materials created by CDPH (those in CDPH Office of Communications Toolkits) by adding their agency logo next to or near the CDPH logo. Be sure there is ample space between the two logos. Materials may not be altered or edited in any other way, including removal or adjustment of the CDPH logo.
Why is Valley fever awareness important?
The number of reported Valley fever cases in California has greatly increased in recent years, and we are learning that drought and other factors increase the number of new Valley fever cases in our state. Valley fever can be serious for some people, and symptoms can last weeks or months, causing people to miss work, school, or activities they enjoy. Because Valley fever can be serious, it is important that people become more aware of this disease, especially those in communities where Valley fever is common and in groups at risk for severe disease.
The California Department of Public Health has developed resources to equip local agencies with key messaging to help expand Valley fever awareness and educate communities about symptoms, groups at risk, and potential disease outcomes for Valley fever. These resources include tips on how to engage local partners and incorporate Valley fever information into outreach activities and conversations with community partners.
Key Times for Awareness and Outreach
There are key times and seasons within a given year when Valley fever awareness and outreach is important. There are also key times from year to year when awareness is important because of certain environmental factors that can cause an increase in Valley fever cases over time. Research shows that rainy winters and hot summers that come after a drought in California are associated with an increase in new Valley fever cases starting in the fall and lasting into the following year.
Spring – Engage local partners and plan for outreach efforts and awareness events before peak Valley fever season begins in the summer and fall.
Summer – Many people in California are infected by the Valley fever fungus during this drier, dustier time of year.
- Share messaging about Valley fever and how people get infected
- Encourage practical tips for prevention
- Incorporate information about Valley fever risk into air quality alerts, especially on windy and dusty days
- Encourage dust control practices and the proper use of N95 masks if engaging in dusty work outdoors
- Issue a news release and engage local media
- Share social media messages
- Host a community forum or outreach event to help raise awareness
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June – Beginning of summer
Suggested activities:
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August – Valley Fever Awareness Month
Suggested activities:
Fall (specifically September through November) – Most cases of Valley fever in California are diagnosed during this time.
Share messaging about Valley fever symptoms and when to see a healthcare provider
Engage healthcare providers and remind them of the concern of Valley fever in California and nearby southwestern areas
- Highlight Valley fever in messaging about serious fungal diseases
- Encourage healthcare providers and patients to "Think Valley Fever" if symptoms like cough, fever, and fatigue last longer than a week
- Share social media messages
- Additional messages and graphics available from CDC
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September (third week) – Fungal Disease Awareness Week
Suggested activities:
Resources & Tools in the Toolkit
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Partner Engagement and Outreach Plan (PDF)
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Includes recommendations for partnering with local organizations about Valley fever awareness and contains a sample community forum agenda (for local agency use)
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One Sheet (PDF)
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One-page overview of Valley fever to share with local organizations and partners (for local agency use)
- Talking Points (PDF)
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Bulleted facts and ready-to-use key messages about Valley fever (for local agency use)
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Q&A (PDF)
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Answers to common questions and misconceptions about Valley fever (for local agency and public use)
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News Release Template (.DOCX)
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Sample Valley fever awareness news release with space for adding local agency information
(for local agency use) - Educational Resources for the Public
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Outreach materials intended for community members and the public — available on the Valley Fever Educational Materials webpage
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Radio PSAs
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30-second audio clips for radio ads
- Valley Fever :30 PSA - “Feels Like” (MP3) English | Spanish
- Valley Fever :30 PSA - “What Grows” (MP3) English | Spanish
- Valley Fever :30 PSA - “We Hear / Tripled” (MP3) English | Spanish
- Valley Fever :30 PSA - “We Hear / Pets” (MP3) English | Spanish
- Valley Fever :30 PSA - “We Hear / In My Brain” (MP3) English | Spanish
- Animated Video – “Could Be Valley Fever” | “Quizas Fiebre del Valle” (YouTube)
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60-second video in English and Spanish
- Graphics (see below)
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Transmission and prevention graphics for digital ads, web links, or social media (graphics may be co-branded with local agency information)
- Social Media Messaging (see below)
- Messages and graphics for use on social media platforms, especially during Valley Fever Awareness Month in August and Fungal Disease Awareness Week in September
Graphics & Social Media Messaging
Click an image to view and download (right-click and select “Save image as”)
Transmission: How People Get Infected
English |
Hmong |
Spanish |
Tagalog
Prevention: Reduce Dust
Suggested Message:
Outdoor dust in certain parts of California can expose people (and pets) to the fungus that causes Valley fever. People who live, work, or travel in the Central Valley and Central Coast regions of California should take care to avoid breathing outdoor dust by wetting down soil before digging and wearing an N95 mask if necessary to be outdoors in dusty air. Learn tips to help prevent Valley fever: https://bit.ly/VFPreventionTips
Social Media — Valley Fever Awareness
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Suggested messages:
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Suggested message: Rainy weather following a drought creates the right conditions for the Valley fever fungus to thrive. Valley fever can cause cough, fever, and tiredness that can last for weeks. Protect yourself from dust and dirt in outdoor air that can cause #ValleyFever. In areas where Valley fever is common, stay indoors during windy and dusty days, and wet down soil before digging. Learn more: https://www.cdph.ca.gov/ValleyFever
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Suggested message: Valley fever is caused by breathing in dust that contains spores of a fungus. In areas where Valley fever is common, wet down dirt before digging to help reduce dust. Learn more prevention tips and where in California #ValleyFever is common:
www.CouldBeValleyFever.org #ValleyFeverAwareness |
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Suggested message:
With summer comes drier, dusty days in California. In certain parts of the state, breathing in dust or dirt outdoors can increase your risk of getting #ValleyFever, a disease caused by a fungus that lives in the dirt in parts of California. Symptoms can include fever, cough, and tiredness that last for weeks. Learn more about Valley fever and where it is most common: https://bit.ly/VFBasics |
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Suggested messages:
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Suggested message: The Valley fever fungus can infect people who work or dig outdoors in certain areas in California. In 2021, several members of a wildland firefighter crew got Valley fever after digging and moving soil to control a fire. Fire safety crews should learn about #ValleyFever and steps for protection: https://bit.ly/VfFireTraining |
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Suggested message: Working outside in some dusty areas could increase your chances of getting #ValleyFever, a potentially serious illness. Reduce your risk by wetting down soil before digging and staying upwind of areas where dirt is being disturbed. https://bit.ly/VfAtWork #ValleyFeverAwareness |
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Suggested message: People and pets can get Valley fever by breathing in the Valley fever fungus from outdoor dust and dirt. Take steps to protect yourself and your pets from breathing in dust outdoors – especially if you live in areas where #ValleyFever is common, like the Central Valley and Central Coast:
Learn more: https://bit.ly/VFinPets |
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Suggested message: Valley fever and COVID-19 share many of the same symptoms, including fever, cough, fatigue, and body aches. But symptoms of Valley fever can last for weeks. Different lab tests are needed to know whether symptoms are caused by #COVID19 or #ValleyFever. Learn more: https://bit.ly/VFSymptoms #ValleyFeverAwareness |
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Suggested messages:
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Suggested message: Pregnant women, older adults, people who are Black or Filipino, and those with diabetes are at greater risk of getting very sick from Valley fever. If you have a cough, fever, and fatigue that wo’t go away AND you’ve tested negative for #COVID19, ask a doctor if it could be #ValleyFever. Learn who’s most at risk:
www.CouldBeValleyFever.org |
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Suggested message: Tested negative for #COVID19, but have a cough or fever that’s lasted longer than a week? It could be Valley fever. Talk to a doctor and tell them if you’ve recently been to areas where #ValleyFever is common, or if you’ve been in a dusty area. Learn more: www.CouldBeValleyFever.org #ValleyFeverAwareness |
Social Media — Fungal Disease Awareness
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Suggested messages:
#ThinkFungus #FungalWeek |
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Suggested messages:
#ThinkFungus #FungalWeek |
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Suggested messages:
#ThinkFungus #FungalWeek |